AREA redefines Macan’s digital experience

Located in a unique enclave at the foot of the Cantabria mountains, Macan is born from the alliance between Bodegas Benjamín de Rothschild & Vega Sicilia to bring a new vision to DOCa Rioja.

Tradition, modernity and quality are the three values that prevail in the brand’s DNA and on which AREA has worked to design a new visual identity capable of directing the process of digital transformation of the winery.

In addition to a complete rebranding project, creative content proposal, advertising and social media strategy, AREA has been responsible for projecting the premium positioning of Macan through a website that combines design and user experience.

Among the latest work done for the brand, stands out the creation of content strategically designed to improve the data of the brand in social media. With an aesthetic rich in details and vibrant colors, we highlight the commitment of Macán with tradition and quality, raising its profile and strengthening its bond with the public.