AREA as the engine of Zimmermann’s expansion in Spain

AREA organized one of the most exclusive and strategic events in Spain for Zimmermann, boosting the presence and consolidation of the brand in the Spanish market. Divided into two moments, the event began with a morning dedicated to individual interviews for media and television programs, followed by an exclusive lunch for 25 select guests. In the evening, Nicky and Simone Zimmermann, together with actress Michelle Dockery, hosted an intimate dinner at a private residence with 86 attendees, attended by prominent personalities, the press and opinion leaders. AREA managed the strategy of RR.PP., the creative concept and the production of the event, transforming the space into a flourishing garden.