Developing the new editorial strategy of Rizzoli

Naty Abascal, the eternal muse and inspiration of leading fashion designers, stars in Rizzoli’s new book. Our three offices collaborated to develop and implement the editorial strategy, effectively targeting various markets. The objective was to ensure high-quality coverage in print, web and social media, highlighting Abascal’s illustrious career in haute couture. The result was a wide media coverage, with an editorial value of over one million euros on all channels.