Klarna connects with the press in a beauty-focused brunch

In order to support its report on beauty trends for 2022, Klarna organized a Beauty Brunch where the Spanish press of the sector enjoyed a breakfast with the team of the brand while they were presented the details of the study.

On the same day, a group of influencers attended the event to enjoy the same experience and a makeup session, where they learned about the new trends of the report and got a look made by two professional make-up artists. This event, designed in two phases, involved AREA’s PR, production and digital departments to ensure the success and goals of the brand.