Schiaparelli as the epitome of luxury and surrealist design

In 2019 Daniel Roseberry was appointed creative director of the exclusive Haute Couture Maison Schiaparelli, which was experienced as a historic event in the fashion world, and implied for AREA the challenge of positioning the firm as the aspirational dream of Spanish society. A work not only focused on making the brand known, but also on positioning it as the brand par excellence of luxury, surrealism and design. An expression of art in its maximum splendor that we managed to communicate thanks to a solid relationship with the press and an ad hoc work focused exclusively on the client's needs.