Shiseido holds its first Senior Talent and Beauty Congress

Shiseido, the first Japanese cosmetic group present in 120 countries, trusted AREA to organize its first Beauty and Senior Talent Congress in March 2024.

With the aim of promoting the beauty-maturity binomial, from AREA we developed a call for more than 120 profiles of female talent present in Spain. Among them, women leaders such as Cruz Sánchez De Lara, Sonsoles Ónega or Regina Revilla and with a memorable performance by Luz Casal, the Congress was a successful starting point for the brand. In addition, AREA was able to manage an interview in Expansión, one of the most important economic media in the country.