Working on the new communication strategy of M.O. RITZ, Madrid

Mandarin Oriental Ritz Madrid has trusted AREA to lead its public relations and communications strategy in Spain and Mexico, with the aim of consolidating itself as the most emblematic hotel in Madrid. This collaboration has generated significant milestones, including the hotel’s first Día de Muertos event, which attracted potential Mexican clients residing in Madrid and aroused considerable interest in the press of both countries.

Our partnership has focused on communicating the hotel’s identity and exclusivity through a communication strategy aimed at high-profile media and the production of luxurious and exclusive events, such as the recent Wedding Fair held at the Mandarin Oriental Ritz Madrid. In addition, taking advantage of AREA’s presence in Mexico, we have fostered constant synergies between our offices to increase the brand awareness and expand its values internationally.